Your data, plainly.

Who I am

Conversion Grid is a one-person web and conversion service run by David, based in London. I decide what this site collects and why, which in data-protection terms makes me the controller of your information.

The quickest way to reach me about anything on this page is david@conversiongrid.co.uk.

What I collect, and why

I only collect what I need to do the thing you asked for. There are three moments where that happens.

When you send your URL

The review form asks for your name, your business, your email, your website, and one line on what you sell. I use it to review your site and email you back, nothing else. The form is delivered straight to my inbox through a service called Web3Forms; there is no mailing list and no marketing sequence.

When you book a call

The booking page uses Cal.com to find a time. It collects your name, your email, the slot you pick, and anything you add in the notes, so the call can be scheduled and a calendar invite sent. The call itself runs on Google Meet.

When you browse the site

If, and only if, you accept analytics cookies, Google Analytics records anonymous usage data such as which pages you view, roughly which area you are in, and what device you are on. This tells me what is and is not working on the site. It never runs unless you say yes.

Cookies and analytics

This site sets no tracking cookies until you allow it. On your first visit you see a banner with Accept and Reject, given equal weight. Choose Reject and nothing for analytics ever loads. You can change your choice any time using the small cookie button in the corner.

Name	Set by	Purpose	Set when	Expires
_ga	Google Analytics	Tells one visitor apart from another	Only after you accept	2 years
_ga_…	Google Analytics	Keeps your session state	Only after you accept	2 years
cg-consent	This site	Remembers your cookie choice	When you accept or reject	Kept in your browser until you clear it (local storage, not a cookie)
Cal.com cookies	Cal.com	Run the booking calendar	Only on the booking page, when you use it	Set by Cal.com

Who else handles your data

To run the site I rely on a few outside services. They only ever see what their job requires.

• Web3Forms — delivers the review form to my email.
• Cal.com — handles call bookings.
• Google — Analytics (only with your consent), Gmail for my email, and Google Meet for calls.
• Fontshare and Google Fonts — serve the fonts the page is set in, which means your browser requests them and your IP address is briefly visible to those services.

Some of these companies are based outside the UK, including the United States. Where that is the case, they handle data under recognised data-protection safeguards.

How long I keep it

Enquiry and booking emails stay in my inbox while we are in touch and for a reasonable period afterwards, then I delete them. Analytics data is held for the shortest practical period Google allows. Ask me to delete what I hold about you and I will, unless the law requires me to keep it.

Your rights

You can ask me to show you what I hold, correct it, delete it, or stop using it. Email me and I will sort it out, normally within a month and at no charge.

If you think I have handled your data badly, you can complain to the UK's Information Commissioner's Office at ico.org.uk. I would rather you told me first so I can put it right.

Changes to this page

If how the site handles data changes, this page changes with it, and the date at the top is updated. This version reflects how the site works as of that date.